In 2015 I started as Media Director at the EBU, the European Broadcasting Union, in Geneva, Switzerland. Since 2021 I am also Deputy Director General.

Before working for 25 years for VRT, the Flemish public broadcaster in Belgium, I started as a journalist for various television and radio programs. Later, as a television program manager, I became responsible for various programs in multiple genres (fiction, entertainment, current affairs, reality, …).

From 2007 to 2014, I was the general manager of the biggest television channel in Flanders. Under my leadership, the channel Eén grew to an enormous success with more than 33 % market share and a clear vision of public broadcasting. Later, I oversaw all of VRT’s television channels (Eén, Canvas, and Ketnet).

I love writing and sharing my ideas. Check my blog.

In 2010 I published my first book, “Alles is een verhaal” (“Everything is a story”). Storytelling is one of my primary interests, and I am a story evangelist.

I love inspiring others and lecturing & speaking internationally, both within and outside the media world.

My passion is reading books and being inspired by almost everything that crosses my path.

My drive in life: “Create order in the chaos and chaos in the order.”